The University of Minnesota will unveil 9,500 square feet of new LED display installed this spring for the upcoming football season at Huntington Bank Stadium.

Brookings, S.D.-based Daktronics, a long-time partner of the “U,” installed the upgrades, which are highlighted by west end zone and auxiliary displays along with ribbon boards, a marquee and a club display.

The main focal point will be in the west end zone is an upgraded LED video display measuring 47 feet high by 107 feet wide. In the opposite end zone, the auxiliary display expands to nearly 29 feet high by 49 feet wide. Both feature 10-millimeter pixel spacing.

An enhanced marquee display measuring 47 feet high and 12 feet wide will welcome fans to the stadium, as well, featuring branding, upcoming events and other messaging.

It amounts to “an enhanced digital canvas featuring increased screen resolution and brightness” at the stadium for football and other special events, according to an April Daktronics press release.

“We are always looking for new and innovative ways to elevate the in-venue experience for our fans,” said Mike Wierzbicki, senior associate athletics director, in that statement. “With this project, we are able to add state-of-the-art enhancements and replace expiring technology as well. These additions will benefit everyone in the stadium.”

Cashless concessions

Another change at Huntington Bank Stadium is cashless concessions. Point of sale technology has been added at all stands to improve ordering efficiency and service. All major debit/credit cards will be accepted as well Apple and Google mobile payment options, according to the University.