Minnesota Sports & Entertainment, the Minnesota Wild’s parent, announced three executive promotions Tuesday morning.

Matt Majka, previously president and alternate governor for the Wild, has been named CEO of MSE, which is a new title, according to a Wild spokesman.

Matt Majka

MSE also oversees the Iowa Wild and the St. Paul Arena Co., which includes Xcel Energy Center, St. Paul RiverCentre, Roy Wilkins Auditorium, the TRIA Rink, Herbie’s On The Park and 317 On Rice Park.

Majka, who has been with the organization since its inception, will work on driving continued innovation, growth and focus on the goal of providing exceptional experiences across the organization.

“Matt’s steadfast leadership over the past 25 years has successfully propelled our organization through tremendous growth, moments of adversity and continuous evolution,” says Owner and Governor Craig Leipold, in a statement. “His contributions to the State of Hockey are immeasurable.”

Another business side employee, Mitch Helgerson, becomes chief revenue officer, a bump from his role as senior vice president of marketing and broadcasting. He’ll oversee all organizational revenue streams, including ticket sales and service, corporate partnerships, premium seating, retail and broadcast partnerships.

Mitch Helgerson

“Mitch has a proven talent for taking our organization to new frontiers,” Leipold says, crediting him for the development of the Wild’s business intelligence team used to optimize opportunities in a competitive marketplace.

Helgerson has been with the organization for 18 years.

On the hockey side, Leipold awarded General Manager Bill Guerin with the additional title of president of hockey operations, an executive advisory role in addition to his team development duties.

Guerin has helped lead the Wild to back-to-back 100-point seasons during a time the team is fighting salary cap issues due to buying out the contracts of Zach Parise and Ryan Suter.

The moves were made, according to the statement from Leipold, “to strategically position the organization for future evolution and continued growth.”