The Minnesota Timberwolves and Olson Engage find out tonight if they win a SABRE award for the team’s “New Era” campaign.

The initiative was a multi-layered effort aimed at revealing several elements of positive change surrounding the Timberwolves’ organization over the last year.

It began with a phase near the end of the 2016-17 season promoting the team’s new logo with media outreach, content and interviews leading up to the April 11, 2017 reveal at Fan Appreciation Night.

During the offseason, the team provided a number of events and touchpoints, including alive mural painting at Art-A-Whirl Minneapolis and ribbon-cutting events at outdoor courts throughout the state that the organization helped refurbish.

Other highlights included the multi-phased unveiling of the team’s four new uniform combinations and of the new home court design at Target Center – which recently was named a nominee for Sports Business Journal’s Sports Facility of the Year.

The team is a finalist for a Gold SABRE (superior achievement in branding, reputation and engagement) Award for excellence in public relations programming in the entertainment category. It’s up against campaigns from AARP Studios, the Chicago Cubs, Studio Movie Grill and Universal Pictures.

“It’s a great honor to be named as a finalist for such a prestigious award within the public relations community,” says Brad Ruiter, vice president of communications for the team. “We greatly appreciate the interest that our fans and media have shown in the different elements of the campaign. It’s truly been a time of change over the last 12 months, which has led to great excitement for our organization, both on and off the court.”

The team just finished a 47-35 regular season that included a return to the NBA playoffs for the first time in 14 seasons. The team’s partner, Olson Engage, is up for six Gold SABRE awards tonight. The ceremony is at Cipriani 42ndStreet in New York.