The Minnesota Timberwolves, Minnesota Lynx and Iowa Wolves have signed a long-term partnership with Hy-Vee Inc., under which the company will become the teams’ official grocery, pharmacy and floral partner.

The partnership includes a digital signage takeover in arena prior to, during and immediately following the opening tip for each of the three teams’ regular season home games. Hy-Vee also will have digital signage on the exterior of Target Center and additional signage elements in-arena throughout the games.

Hy-Vee’s logo will be placed near mid-court inside Wells Fargo Arena in Des Moines for Iowa Wolves games.

The organizations will team up on community relations initiatives. In tandem with the Lynx and Wolves, the partnership includes efforts to fight hunger. With the Iowa Wolves, efforts will focus on the Hy-Vee KidsFit initiative.

The deal also allows Hy-Vee to leverage a professional sports team’s chef for custom content. David Fhima, the teams’ executive chef, will create a digital cookbook with Hy-Vee products, which includes a year-long content series on the teams’ digital, social and in-arena channels.

“The Timberwolves, Lynx and Iowa Wolves have a passionate fan base that spans throughout the region and we are thrilled to be a part of all the action and excitement,” says Randy Edeker, president, CEO and chairman of Hy-Vee.

“Hy-Vee is a leader in our market with incredibly loyal customers that has seen significant growth recently, which mirrors the current state of our three brands, as well,” says Ethan Casson, CEO of the Wolves and Lynx. “We look forward to many years of growing these two organizations together and engaging with our phenomenal fan bases.”